Last updated: December 16, 2025.
Led-wise.lt operates this store and website, including all related information, content, features, tools, products, and services in order to provide you, the customer, with a carefully maintained shopping experience (hereinafter – the Services). Led-wise.lt operates using Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there are any conflicts between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing, and disclosure of your personal data.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.
Personal Data We Collect or Process
When we use the term “personal data,” we mean information that identifies you or another individual, or can reasonably be associated with you or another individual. Personal data does not include information collected anonymously or information that has been de-identified so that it cannot identify you or reasonably be associated with you. Depending on how you use the Services, where you live, and as permitted or required by applicable laws, we may collect or process the following categories of personal data, including derivatives of such personal data:
Contact Information including your name, surname, address, billing address, shipping address, telephone number, and email address.
Financial Information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmations, and other payment-related information.
Account Information including your username, password, security questions, preferences, and settings.
Transaction Information including products you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with Us including information you provide when communicating with us, such as by sending an inquiry to customer support.
Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage Information including information regarding your interaction with the Services, including how and when you interact with or browse the Services.
Sources of Personal Data
We may collect personal data from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data;
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
From our service providers, including where we engage such providers to enable certain technologies and where they collect or process your personal data on our behalf;
From our partners or other third parties.
How We Use Your Personal Data
Depending on how you interact with us or use the Services, we may use personal data for the following purposes:
Providing, Personalizing, and Improving Services. We use your personal data to provide you with the Services, including fulfilling our contract with you, processing your payments and orders, remembering your preferences and products of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience, such as recommending products related to your purchases. This may include using your personal data to better personalize and improve the Services.
Marketing and Advertising. We use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications by email, text messages, or mail, and displaying online advertisements for products or services on the Services or other websites, including advertisements based on products previously purchased or added to cart and other activities within the Services.
Security and Fraud Prevention. We use your personal data to authenticate your account, ensure a secure payment and shopping experience, detect, investigate, or respond to potentially fraudulent, illegal, unsafe, or malicious activity, and maintain the safety of the public and our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone else.
Communicating with You. We use your personal data to provide customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.
Legal Reasons. We use your personal data to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or governmental authorities, participate in civil claims, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Your Personal Data
In certain circumstances, we may disclose your personal data to third parties for legitimate purposes and in accordance with this Privacy Policy. Such circumstances may include:
With Shopify, vendors, and other third parties who provide services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping services).
With business and marketing partners in order to provide marketing services and advertising. For example, we use Shopify to support personalized advertising on third-party services based on your online activity across various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share information about you for targeted advertising and marketing communications based on your online activity across different merchants and websites.
When you instruct, request, or otherwise consent to us disclosing certain information to third parties, such as to ship products to you or when using social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with business transactions such as mergers or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable service terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted on the Shopify platform, which collects and processes personal data regarding your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transferred to and shared with Shopify, as well as with third parties that may be located in countries outside your country of residence, for the purpose of providing and improving the Services for you. In addition, in order to protect, grow, and improve our business, we use certain enhanced Shopify features that involve data and information obtained through your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In such cases, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. To learn more about how Shopify uses your personal data and what rights you may have, please review the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal data through the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public areas, including information shared on third-party social networking platforms, may also be viewed by other users of the Services and/or those third-party platforms without limitation regarding our or third-party usage. The inclusion of such links does not imply our endorsement of the content or owners/operators of such platforms unless expressly stated within the Services.
Children’s Data
The Services are not intended for use by children, and we do not knowingly collect any personal data from children who have not reached the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact information below to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as defined under applicable law) the personal data of individuals under 16 years of age.
Security and Retention of Your Data
Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee “perfect security.” In addition, any information you send to us may become insecure during transmission. We recommend not using insecure channels to transmit sensitive or confidential information to us.
The retention period for your personal data depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute and may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.
Right of Access / Right to Know. You may have the right to request access to the personal data we hold about you.
Right to Deletion. You may have the right to request that we delete your personal data that we hold.
Right to Correction. You may have the right to request correction of inaccurate personal data we hold about you.
Right to Data Portability. In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of your personal data and request that we transfer it to a third party.
Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as emails regarding your account or orders.
If you live in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may also have the following rights:
Objection to Processing and Restriction of Processing. You may have the right to ask us to stop or restrict processing of personal data for certain purposes.
Withdrawal of Consent. Where we process your personal data based on your consent, you have the right to withdraw that consent. If you withdraw consent, this will not affect the lawfulness of processing carried out before withdrawal.
You may exercise any of these rights where indicated in the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal data and your rights, including those related to data processed by Shopify, you may visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. Before responding to your requests, we may need to verify your identity as permitted or required by applicable laws. Under applicable laws, you may appoint an authorized representative to submit requests on your behalf regarding your rights. Before accepting such a request from a representative, we will require proof that you authorized the representative to act on your behalf, and we may request that you verify your identity directly with us. We will respond to your request within the timeframe required by applicable laws.
Complaints
If you have complaints regarding how we process your personal data, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us or lodge a complaint with your local data protection authority. If you are located in the EEA, you may find a list of responsible data protection supervisory authorities here.
International Transfers
Please note that we may transfer, store, and process your personal data outside your country of residence.
If we transfer your personal data from the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts approved by the relevant UK authority, unless the data is transferred to a country recognized as providing an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date, and provide notice as required under applicable laws.
Contact Information
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any available rights, please contact us by email at: info@led-wise.lt or by phone: +37060539959. In accordance with applicable data protection laws, we are the controller of your personal data.
